In looking back at some of my working notes from earlier this year, I thought the following worthy of a post. In particular, it seems coverage of a topic too often leaves out a framework, and a framework is often the key to understanding and then breaking down an issue. Much of what follows may seem mundane or old news for the "net native," but it's what's defining moves in media today with some clarity, I hope. Please excuse out-dated statistics. The trends have held.
What's media?
1) All media companies deal with content
2) We (at Chrysalis) slice ...
I've been mulling over a number for the past week - 15.6 million. It's Slate's ad revenue in 2005 according to TNS Media Intelligence as reported in an imporant, though seemingly undiscussed, article on Slate in the June 26th edition of Advertising Age.
As background, Slate has been around for awhile; ostensibly, it's an odd duck as an online-only "magazine" with a staff of writers and editors contributing to a centralized web outlet. The property has garnered a fair amount of cachet, first as a herald of media's transformation in 1996 when the site launched (a year broadly pointed ...
Umair's recent post got me thinking. In a nutshell, he claims that B2B media infrastructure investments (the kind Denuo, a consulting and investment company newly formed by Publicis, and a story of its own) hold less value potential than the consumer-facing content distribution and community sites that Fox has been acquiring. It's a difficult point to argue. Through both distributors and infrastructure providers, we'll likely see more winners on the "attention and interaction" side of the value chain in the near-term given the opportunities. Gaming and the youth market have received the brunt of coverage, but ...
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“In a tight financial environment, television will most likely continue on in the direction it’s going, only more so: more product placement, more overt sponsorship, more television about the making of commercials for products that can be bought on the network’s Web sites.”
“Alice laughed. `There’s no use trying,’ she said: `one can’t believe impossible things.’ `I daresay you haven’t had much practice,’ said the Queen. `When I was your age, I always did it for half-an-hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.’” -Lewis Carroll
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I couldn’t help but think about the ideation process entrepreneurs traverse. And oftentimes before breakfast.