Comments on: Advertising as Content, Literally http://punctuative.com/2007/10/22/advertising-as-content-literally/ Thu, 28 Aug 2008 20:35:52 +0000 http://wordpress.org/?v=2.5.1 By: Matt http://punctuative.com/2007/10/22/advertising-as-content-literally/#comment-32983 Matt Mon, 29 Oct 2007 04:13:39 +0000 http://punctuative.com/2007/10/22/advertising-as-content-literally/#comment-32983 Jimmy: Fascinating. Thanks for the leads! Best, Matt Jimmy:

Fascinating. Thanks for the leads!

Best,
Matt

]]> By: Boycotting "Entrepreneurialism" at punctuative! by Matt Winn http://punctuative.com/2007/10/22/advertising-as-content-literally/#comment-32363 Boycotting "Entrepreneurialism" at punctuative! by Matt Winn Fri, 26 Oct 2007 04:23:11 +0000 http://punctuative.com/2007/10/22/advertising-as-content-literally/#comment-32363 [...] Earlier this week I heaped praise on a La Quinta Inns & Suites ad campaign, and a kind reader pointed me to their ad agency, Mullen.  So I fished around on the Mullen site to get a better sense of their excellent work and ran across the following: “You can measure Mullen by its numbers. [...] [...] Earlier this week I heaped praise on a La Quinta Inns & Suites ad campaign, and a kind reader pointed me to their ad agency, Mullen.  So I fished around on the Mullen site to get a better sense of their excellent work and ran across the following: “You can measure Mullen by its numbers. [...]

]]> By: Jimmy Hutcheson http://punctuative.com/2007/10/22/advertising-as-content-literally/#comment-31895 Jimmy Hutcheson Tue, 23 Oct 2007 19:34:26 +0000 http://punctuative.com/2007/10/22/advertising-as-content-literally/#comment-31895 I live and breath this world. Take a look at P&G's Tide website: www.tide.com . They have an original series called "Cresent Heights" produced by an agency with the input of Tide execs. Also, Sprint has a series called "In The Motherhood" - www.inthemotherhood.com. Both are excellent examples of advertising as content. This reminds me of the classic TV shows from the 50's with advertisers sponsoring entire TV shows. -Jimmy Hutcheson, Ego TV www.egotvonline.com I live and breath this world. Take a look at P&G’s Tide website: http://www.tide.com . They have an original series called “Cresent Heights” produced by an agency with the input of Tide execs. Also, Sprint has a series called “In The Motherhood” - http://www.inthemotherhood.com. Both are excellent examples of advertising as content. This reminds me of the classic TV shows from the 50’s with advertisers sponsoring entire TV shows.
-Jimmy Hutcheson, Ego TV
http://www.egotvonline.com

]]> By: Matt http://punctuative.com/2007/10/22/advertising-as-content-literally/#comment-31709 Matt Mon, 22 Oct 2007 23:20:34 +0000 http://punctuative.com/2007/10/22/advertising-as-content-literally/#comment-31709 Thanks, Jenny! Dead on - here's a link for more info: http://www.boston.com/business/ticker/2007/01/mullen_wins_10m.html. Reportedly, it's a $10 million annual account. Best, Matt Thanks, Jenny! Dead on - here’s a link for more info: http://www.boston.com/business/ticker/2007/01/mullen_wins_10m.html.
Reportedly, it’s a $10 million annual account.

Best,
Matt

]]> By: Jenny Wilder http://punctuative.com/2007/10/22/advertising-as-content-literally/#comment-31705 Jenny Wilder Mon, 22 Oct 2007 23:09:37 +0000 http://punctuative.com/2007/10/22/advertising-as-content-literally/#comment-31705 I believe La Quinta's advertising agency is Mullen out of Winston Salem. I agree, this is a very smart ad. I believe La Quinta’s advertising agency is Mullen out of Winston Salem.
I agree, this is a very smart ad.

]]>