Comments on: Email, Meet Sushi http://punctuative.com/2007/10/17/email-meet-sushi/ Thu, 28 Aug 2008 20:36:03 +0000 http://wordpress.org/?v=2.5.1 By: Matt http://punctuative.com/2007/10/17/email-meet-sushi/#comment-32987 Matt Mon, 29 Oct 2007 04:27:44 +0000 http://punctuative.com/2007/10/17/email-meet-sushi/#comment-32987 Diana, I've heard next year, but introduction in high-end hotels, casinos, etc. before selling to the masses. Best, Matt Diana,

I’ve heard next year, but introduction in high-end hotels, casinos, etc. before selling to the masses.

Best,
Matt

]]> By: Diana http://punctuative.com/2007/10/17/email-meet-sushi/#comment-31655 Diana Mon, 22 Oct 2007 18:07:02 +0000 http://punctuative.com/2007/10/17/email-meet-sushi/#comment-31655 I hadn't heard of MS Surface, but just checked it out on the web. Very cool! When is it due out? I hadn’t heard of MS Surface, but just checked it out on the web. Very cool! When is it due out?

]]> By: Matt http://punctuative.com/2007/10/17/email-meet-sushi/#comment-31011 Matt Thu, 18 Oct 2007 21:26:50 +0000 http://punctuative.com/2007/10/17/email-meet-sushi/#comment-31011 Tom, Thanks for dropping by. I definitely agree with your note regarding relevance - I'm sure that's a primary driver behind such high open/click-through rates. I also wonder, though, to what degree e-marketing's relatively nascent role in restaurant campaigns and the resultant tentative utilization (i.e. less spammy emailing) play in yielding such strong numbers. Best, Matt Tom,

Thanks for dropping by. I definitely agree with your note regarding relevance - I’m sure that’s a primary driver behind such high open/click-through rates. I also wonder, though, to what degree e-marketing’s relatively nascent role in restaurant campaigns and the resultant tentative utilization (i.e. less spammy emailing) play in yielding such strong numbers.

Best,
Matt

]]> By: Tom http://punctuative.com/2007/10/17/email-meet-sushi/#comment-30858 Tom Wed, 17 Oct 2007 16:35:47 +0000 http://punctuative.com/2007/10/17/email-meet-sushi/#comment-30858 The Waterfront does this too, and they send coupons in the mail which is pretty sweet. Similarly, Il Fornaio down in Pacific Place sends invitations to special multi-course dinner/wine nights if you sign up. I find myself far more comfortable giving my e-mail address to an organization with a physical presence nearby, not for privacy concerns, but because I feel like they're more likely to send me information that's relevant/useful. The Waterfront does this too, and they send coupons in the mail which is pretty sweet. Similarly, Il Fornaio down in Pacific Place sends invitations to special multi-course dinner/wine nights if you sign up. I find myself far more comfortable giving my e-mail address to an organization with a physical presence nearby, not for privacy concerns, but because I feel like they’re more likely to send me information that’s relevant/useful.

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