Thank goodness we’re starting to see consumer-facing healthcare analytics.  Daily Strength’s user-generated treatment efficacy rankings and Vimo’s procedure comparison shopping tool offer excellent examples of recent entrants’ efforts. 
A week ago, I ran across Who is Sick, a company tackling what I’d call communicable disease geotargeting.  With trivial pursuit-esque pies dotting a city map, the company visually represents the harboring of illness.  […]

One of my better moves at DrJays was taking our outsourced online advertising campaign in-house and buying ads directly with Google, Overture, and others.  The flat per-click rate our partner was charging us far exceeded what we needed to spend on what was then a relatively uncompetitive keyword market for “urban streetwear” brands.  I waded into the copy […]

I missed a coming attraction in my January e-commerce prognostications: webinars as direct-to-consumer marketing tool.  Traditionally the webinar (or “web seminar”) has been utilized by research houses as another distribution point.  More recently they’ve seen traction in the B2B (business to business) space as a way to conduct an informational sales pitch to numerous enterprise leads […]

I finally got around to looking at Global Insight’s recently released study, ”Venture Impact: The Ecomonic Importance of Venture Capital Backed Companies to the U.S. Economy.”  This one’s great emotional candy for anyone in the business.  After all, venture-backed company employees represent 9% of all private sector employees, and employment at venture-backed companies grew […]

Conehead, originally uploaded by powerbooktrance
A week ago, Market Strategies, Inc. (MSI) announced its findings from a recent survey regarding retail health clinic usage.  The press release leads with a whammy:

12% of retail clinic patients with a primary care physician agree with the statement “retail clinics have mostly or completely replaced my primary care […]

In all the hype over Google’s online office suite and forthcoming erosion of Microsoft market share, I’ve seen no mention of Google’s most recent Redmond inspiration: the ill-fated Microsoft BOB.  For the past week I’ve had Google’s new “theme” customization running on my personalized Google homepage and it’s 1995 all over […]