I once fancied a career in advertising as a terrific outlet for my creative juices and balanced left/right brain work.  But I never would have made it in the industry.  Perhaps a couple months - just long enough for me to be put to work on an account for a company in which […]

Dr. Ramona, orginally uploaded by WisDoc
As follow up to yesterday’s post on physician trust, I thought I’d briefly delve into patient advocacy services, a topic that’s received some press as an emerging healthcare service - one to watch, or get involved in if you’re so inclined.
The practice generally involves assisting consumers as they […]

d-ficient, originally uploaded by tamelyn
It’s an unpopular stance but I’m coming out in favor of doctors who pitch products. The Los Angeles Times ran an article recently about the topic and painted quite the negative picture:
When product sales generate a profit for doctors, this basic rule of medical ethics is […]

My Dream Job Came True., originally uploaded by roidrage
Any career consultant worth his salt will tell one to dress for the job one wants, not the one one has. It’s a superficial measure, but plays wonderfully into our natural inclination to (a) pattern recognize (”she looks like she belongs in […]

709f092603 Newport, Point Word in Yellow, originally uploaded by Pixel Packing Mama’s photos
At lunch yesterday I had the pleasure of hearing National Review Editor-at-Large and Senior Fellow at the Hudson Institute John O’Sullivan speak about his new book The President, The Pope, and The Prime Minister: Three Who Changed the World.  […]

the early bird get’s [sic] the worm, originally uploaded by thomas23
Here’s a piece of marketing copy from the not too distant future: “Tired of Early Birds Getting the Worm? Try <insert treatment here>!” The thought hit me while reading Brad Feld’s recent post on morning routine; he writes:
Some people […]

on fire, originally uploaded by JesseBarker
The latest issue of AlwaysOn includes a great piece by Founder and Editor-in-Chief Tony Perkins, titled, “Avoiding the Bubble Blues.”  He lays out seven guiding principles of success in a bubble, and implicit aftermath, geared towards startups.  I’d sum them up as “ground yourself in reality” - watch cash, focus on […]

YOUR NAME HERE … ?, originally uploaded by tejana
At DrJays, I used to champion the merits of personalization.  Whatever we could do to dynamically adjust a page to fit a visitor’s stated, or probablistic, preferences, I’d recommend we pursue.  Why show winter coats to a visitor whose IP address placed her in […]

New York Taxi, originally uploaded by r12a
Those of you who know me personally know that I enjoy chatting with taxi drivers. The position affords such a unique perspective on a city, its people’s behavior, and more superficially (but important nonetheless for the directionally challenged), of course, on travel shortcuts. […]