http://punctuative.com/2007/01/08/e-commerce-20/ Wed, 07 Jan 2009 17:35:15 +0000 http://wordpress.org/?v=2.5.1 http://punctuative.com/2007/01/08/e-commerce-20/#comment-7980 Webinars Coming To a Site Near You at punctuative! by Matt Winn Tue, 17 Apr 2007 03:33:57 +0000 http://punctuative.com/2007/01/08/e-commerce-20/#comment-7980 [...] I missed a coming attraction in my January e-commerce prognostications: webinars as direct-to-consumer marketing tool.  Traditionally the webinar (or “web seminar”) has been utilized by research houses as another distribution point.  More recently they’ve seen traction in the B2B (business to business) space as a way to conduct an informational sales pitch to numerous enterprise leads at once.  And I’ll bet we increasingly see webinars directed at the consumer.  It’s not a tactic for everyone but here’s where I think it makes the most sense: [...] [...] I missed a coming attraction in my January e-commerce prognostications: webinars as direct-to-consumer marketing tool.  Traditionally the webinar (or “web seminar”) has been utilized by research houses as another distribution point.  More recently they’ve seen traction in the B2B (business to business) space as a way to conduct an informational sales pitch to numerous enterprise leads at once.  And I’ll bet we increasingly see webinars directed at the consumer.  It’s not a tactic for everyone but here’s where I think it makes the most sense: [...]

]]> http://punctuative.com/2007/01/08/e-commerce-20/#comment-886 ventureblogalist Tue, 06 Feb 2007 04:25:09 +0000 http://punctuative.com/2007/01/08/e-commerce-20/#comment-886 http://www.comparisonengines.com/2007/01/04/the-buysafe-revolution-2007/ http://www.comparisonengines.com/2007/01/04/the-buysafe-revolution-2007/

]]> http://punctuative.com/2007/01/08/e-commerce-20/#comment-853 ventureblogalist Sun, 04 Feb 2007 20:18:07 +0000 http://punctuative.com/2007/01/08/e-commerce-20/#comment-853 I agree with all of these because I think ad spend is becoming less efficient as there is more competition in the keyword longtail and also in more generic terms as more companies use adwords and the large public companies pump big dollars into online ads. Plus, attention is harder to win over. Personalization / RSS etc. is making for higher switching costs , leading to less browsing. I agree with all of these because I think ad spend is becoming less efficient as there is more competition in the keyword longtail and also in more generic terms as more companies use adwords and the large public companies pump big dollars into online ads. Plus, attention is harder to win over. Personalization / RSS etc. is making for higher switching costs , leading to less browsing.

]]> http://punctuative.com/2007/01/08/e-commerce-20/#comment-806 http://www.punctuative.com/yournamehere at punctuative! Fri, 02 Feb 2007 03:30:50 +0000 http://punctuative.com/2007/01/08/e-commerce-20/#comment-806 [...] At DrJays, I used to champion the merits of personalization.  Whatever we could do to dynamically adjust a page to fit a visitor’s stated, or probablistic, preferences, I’d recommend we pursue.  Why show winter coats to a visitor whose IP address placed her in Hawaii?  If a repeat customer had bought Rocawear day in and day out, why not direct them right to the Rocawear sub-shop, then upsell them on items that Rocawear purchasers often bought?  As a young company, we stuck to our knitting with mainly online advertising, emails, and a smattering of print ads.  No direct mail.   [...] [...] At DrJays, I used to champion the merits of personalization.  Whatever we could do to dynamically adjust a page to fit a visitor’s stated, or probablistic, preferences, I’d recommend we pursue.  Why show winter coats to a visitor whose IP address placed her in Hawaii?  If a repeat customer had bought Rocawear day in and day out, why not direct them right to the Rocawear sub-shop, then upsell them on items that Rocawear purchasers often bought?  As a young company, we stuck to our knitting with mainly online advertising, emails, and a smattering of print ads.  No direct mail.   [...]

]]>