http://punctuative.com/2006/11/01/aggressive-ringo-tactics-continued/ Fri, 04 Jul 2008 19:24:07 +0000 http://wordpress.org/?v=2.5.1 http://punctuative.com/2006/11/01/aggressive-ringo-tactics-continued/#comment-10171 My Spam Filter Caught Its Own Mail! at punctuative! by Matt Winn Mon, 07 May 2007 23:23:12 +0000 http://punctuative.com/2006/11/01/aggressive-ringo-tactics-continued/#comment-10171 [...] Aggressive Ringo Tactics (continued) del.icio.us | Digg it | reddit [...] [...] Aggressive Ringo Tactics (continued) del.icio.us | Digg it | reddit [...]

]]> http://punctuative.com/2006/11/01/aggressive-ringo-tactics-continued/#comment-36 chris sivori Fri, 03 Nov 2006 12:54:28 +0000 http://punctuative.com/2006/11/01/aggressive-ringo-tactics-continued/#comment-36 Plaxo made the same mistake. They had a good opportunity for a business community play a la LinkedIn, but they tried too hard to invade your contact list to spread themselves, which turned a lot of people off. When trying to build a community of any sort, it's important to cede most of that control to the user, especially the key influencers / early adopters who are vital to user growth. Don't be overeager. Just create good tools and focus on what will actually make the product essential. Plaxo made the same mistake. They had a good opportunity for a business community play a la LinkedIn, but they tried too hard to invade your contact list to spread themselves, which turned a lot of people off. When trying to build a community of any sort, it’s important to cede most of that control to the user, especially the key influencers / early adopters who are vital to user growth. Don’t be overeager. Just create good tools and focus on what will actually make the product essential.

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